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Lorenzo Cana is a European brand in the upper price segment and was founded with the idea of setting a counterpoint to the fast-moving fast-fashion age. Instead, we continue the tradition of Italian textile craftsmanship and offer our customers high-quality, long-lasting and uniquely colourful products made of silk and other natural fibres.

The first online shop under the Cana label opened in 1999, initially with designer jewellery. Soon exclusive silk ties, luxurious silk scarves and scarves for men and women as well as sumptuous jacquard woven silk fabrics and recently also high-quality shirts for men followed. Founded on the great success of online business, Lorenzo Cana's local store closed in 2002 and Lorenzo Cana's products were now marketed exclusively via the Internet, from where they began their triumphal march around the world and are now worn by satisfied customers in over 70 countries around the world.